![]() Usher’s career serves as a great case study for what it means to evolve or evaporate. You can’t be so bold and reluctant to be receptive to change that you don’t allow yourself to grow.” “You have to be very cognizant of what’s going on around you. Evolve or evaporate,” Usher told Spin in a 2012 interview. “I remember walking in the studio and Usher had a huge sign put up that read, ‘Evolve or Evaporate,'” Medor recalls. When it was time to work on the album, Usher was adamant about giving himself the space to explore new sounds and ideas freely. “You could hear how he was stretching himself to try different styles but managed to make sure his identity was still housed within that environment,” says Medor, who engineered the session for “Without You” and co-wrote “Promise” along with Rico Love. 1 hit on Billboard’s Hot Latin Songs chart. That year, he also joined bachata singer Romeo Santos on “ Promise,” securing a No. In 2011, he teamed with EDM DJ David Guetta on the pulsating banger “Without You,” which went to No. It was apparent that Usher was expanding his lane in music, and his success showed that the masses were receptive to him occupying different spaces in music. 4 on the same chart, “ Somebody to Love (Remix)” with his mentee Justin Bieber and the bonus track “ More.” He also collaborated with Ciara on the electropop bop “ Turn It Up,” produced by T-Minus and Tricky Stewart. His album Raymond v Raymond (2010) featured dance-pop/R&B tracks, including the Billboard Hot 100 chart-topper “ OMG,” “DJ Got Us Fallin In Love,” which peaked at No. Years prior, he dabbled with it on songs such as his 2004 smash “Yeah!” and “Red Light,” both lifted from his Confessions album, as well as 2008’s “Love In This Club” from Here I Stand. More on that later.)īy 2010, Usher was gravitating more towards electronic dance-influenced music. (Medor, who’s also part of Tha Cornaboyz, worked on a production team led by Rico Love for Looking 4 Myself. He was kind of diving into what they were doing sonically,” producer Pierre Medor tells Rated R&B. ![]() Recording artist Usher watches Empire of the Sun on day 2 of the 2011 Coachella Valley Music & Arts Festival at The Empire Polo Club on April 16, 2011, in Indio, California. ![]() It was like we were meant to meet at that time.” Empire of the Sun’s Coachella set sparked inspiration for Usher’s next album at the time, Looking 4 Myself. It’s amazing when that happens - the synergy of time when people meet. ![]() “That was a cool meeting,” Steele recalls to Rated R&B. Something unique about Empire of the Sun’s performance intrigued Usher.Īfter their performance, Usher went backstage to greet the duo. Rocking a light pink t-shirt and black pants, Usher was spotted at the fore of the crowd watching the band’s set as they performed material from their debut album, Walking On a Dream. Australian electronic duo Empire of the Sun, consisting of vocalist Luke Steele and producer Nick Littlemore, performed at the festival that night. It was ten days before the start of the North American leg of his OMG Tour in support of his sixth album, Raymond v. On April 16, 2011, Usher attended day two of the Coachella Valley Music and Arts Festival in Indio, California. ![]()
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