The phone is manufactured in three colors - black, pink and white. On October 9, 2018, Google rolled out the latest model in its Pixel Product line of Android smartphones, the Pixel 3. This commitment to design principles is most evident in the two company’s most recent models: Pixel 3 Likewise, the Android software design philosophy has given Google a leg up in the smartphone market. The iPhone software design philosophy has been central to Apple’s success with the product. Google’s My Drive apps can be used on PCs, laptops and smartphones alike, allowing users to start documents on one device and continue editing on another.īy monetizing a whole range of freebies, Google has flipped the script on the 21st-century business model and found ways to grow and grow, irrespective of bearish markets and the bumpy rides of Apple and Microsoft. With its online My Drive apps like Docs, Calendar, Sheets and Slides, Google has also copied the look and feel of programs like Word, Excel and PowerPoint, giving users a free alternative to the Microsoft Office suite, which many people view as an over-priced set of programs. Through this partnership, Google has easily converted both sites into apps for Android smartphones. Today, you can log in to Google and automatically be signed in to your account on the video platform. Google has also snapped up other online giants such as YouTube. Consequently, users enjoy many free programs through Google at the expense of their online privacy. Google makes money from these giveaways by collecting info on its users and selling that information to advertisers at high prices, many of whom find such info invaluable for targeting purposes. Google’s genius has been to zero in on product categories that many consumers believe should now be free, such as messaging apps, interactive maps, mp3 players, video players and conferencing programs. Whereas Apple and Microsoft sell devices and operating systems at competitive prices, Google offers its programs and features for free. Though it started as a search engine, Google has emerged over the past decade as a competing entity on the home-computing front. If some disruptive form of technology comes and knocks out the smartphone market, Apple could find itself slipping or scurrying to catch up in the near or distant future. The company has failed to launch a newer technology of similar magnitude since the iPhone. If Apple could be criticized for any part of its current business model, it would be the company’s near-exclusive reliance on the smartphone market. For younger people, smartphones make it possible to connect, surf and stream while being active in the great outdoors. This has been largely due to the decline of computers, which have fallen inversely to the rise of smartphones. Apple’s triumph with the iPhone followed the company’s conquest of the Walkman market, which the computing giant wrested from Sony a decade before.Īs of 2019, iPhones account for three-fourths of Apple’s earnings. In doing so, Apple courted legions of new users among the millennial generation, who instantly embraced the iPhone and followed the product’s development through ensuing grades and versions.įor millions of people, the iPhone has become an essential part of everyday life, as it allows friends and colleagues to communicate via text, voice and video apps on iOS-exclusive apps. Since the early 2000s, Apple has branded itself as the more individualistic alternative to the monopolistic practices of chief-rival Microsoft. The innovation followed a long line of accomplishments from the company, which was founded by Steve Jobs and Steve Wozniak in 1976 at the dawn of the home computing era. Apple’s Business ModelĪpple has been one of the world’s two leaders in the mobile phone industry since the company’s rollout of the iPhone in 2007. To understand the strengths that each company has brought to mobile technology, let’s examine the pros and cons of Apple and how they compare and contrast to those of Google. Android debate is the competition between Apple and Google for dominance in the smartphone market. Google Business Models for Phones and TabletsĪt the heart of the iOS vs. As each company rolls out successive models and newer features, consumers are constantly asking one question - who makes the better smartphone, Apple or Google? Apple vs. Over the past decade, the two companies have mutually cornered the ever-growing smartphone market, squeezing out competitors in a neck-and-neck race to the top. Apple and Google have emerged as two of the largest tech giants on a global scale.
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